Situation
Last year, Telecom leader UniDial Communications transformed the industry and its company strategy in becoming Lightyear Communications. To deploy the branding of its new, next-generation network, Lightyear called on Talking Point to a) devise a PowerPoint presentation that would serve as an introduction to the national press like the Wall Street Journal, and, b) one that their reps could easily customize to personalize their pitches to their clients.

Solution
Essential to the presentation were several technical drawings to demonstrate the new network design. Talking Point had a left brain/right brain meeting with Lightyear's engineers and created an animated sequence that clearly demonstrated the network -- one that could be understood on any level.
One of the key elements in this presentation design was Talking Point's ability to interface with the New York branding firm Lightyear chose to spearhead their design changes and to create a presentation that blended seamlessly with the company's printed materials. Having a background in print aided our ability to make the agency's vision come alive on the screen

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