Situation
When the internet world began its outside-the-box thinking as to what industries were best suited for a wired upgrade, Ironmax came along with one of the first business-to-business Internet marketplaces for construction equipment buyers and sellers.
So, the first question that a lot of folks ask is how do you get the attention of someone who's more used to moving dirt around a field than a mouse around a desk? Simple. You dazzle 'em! Dazzle them with a multimedia loop that they can relate to visually and textually.

Solution
Talking Point put together a two-minute boothloop that was played out on a giant plasma-screen, accompanied by an original music score that uniquely turned things like air compressors and bulldozers into musical instruments. The neat thing about this loop is that was easily convertible into a presentation opener that captivated wide-ranging audiences from employees to investors to posture how polished the company was and the importance of what they were about to see.

Be sure to download a sample of the Ironmax boothloop

Return to Successes